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Client considerations |
- Your site should be custom, unique and original — something that stands out from your competitors
- Layout and design should reflect your philosophy and mission; letterhead and business cards, as well as other marketing collateral, should share the same look and feel
- Navigation and usability enable your customers to quickly find the information they are seeking
- Do you need a “drive to Web” strategy (search engines, articles, business card URLs, yellow pages listing)
- Do your other marketing materials share the same look and feel
- Do you need interaction
- Do you need host services or other networking support or tools?
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What your Web site can (should) do |
- It can be a powerful set of tools to help grow your business
- It can assist every functional area of your business
- It can be an integral part of your company’s business plan
- It can be produced and delivered on time and on budget
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Communications |
- Deliver your message with the most cost effective medium ... tell the “five Ws” of your business — who, what, where, when and why.
 has the writing expertise to help this happen.
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Relationship |
- Listening is the foundation of every relationship. Two-way communication works on the Web. You listen to them and they will return. The Customer Experience has to be considered, and it starts online.
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Excellence |
- Set it up to do the right thing the first time, every time, and on time.
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Leadership |
- Your vision, mission, objectives and performance standards will inspire, motivate and facilitate your customers to achieve their goals ... with your leadership.
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