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Keep your site fresh.
Unlike printed material, a Web site is not a one-time project — it's ongoing. Your Web site won't have credibility if visitors can see that it isn't regularly maintained. Be prepared to update your site, at least once a month, adding new information, discarding the out-of-date. If you lack the time or confidence to tackle such updates,  can help. Simple changes like switching images, updating promotion dates — even simple visual changes to text headings or page layout — let your visitors know that your site is being reviewed and updated regularly. A maintenance contract will keep your personal and business information fresh.
Repeat visitors are always desired, so give them something to come back for. Try to include a "hook" — a service or current information tied to your expertise that will bring users back to your site regularly. Internet users will come back for information if the site changes frequently.
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